Guides
How it actually works, written down.
These are operator guides: what a channel really enforces, why an automation stopped firing, and what to do about it. Where what we measured differs from what the platform documents, both are shown and labelled.
Start where your problem is.
Comment automation, the one-DM budget, and the rules that actually bind.
What Instagram requires before you can automate comments Account type, the one setting everyone misses, and what you do not need — in plain terms, before you sign up for anything. Set up your first Instagram comment automation Connect your account, then describe what you want in a sentence. No flow builder, no dragging nodes. Comment trigger options: keywords, matching, and which posts Every option on an Instagram comment trigger, what it does, and which one you want — with worked examples of what matches. The Instagram comment-to-DM rules that actually bind What Meta's comment automation really allows, measured against a live business account — including one documented behaviour that did not hold. Why your Instagram comment automation stopped working The causes, ordered by how often they actually happen — starting with the account setting no tool can fix for you. What happens after the DM Comment automation delivers one message. The lead is in the conversation that follows — and most tools have nothing to hold it with.
Templates, the service window, and what a rejection actually means.
Nothing published here yet.
Mailbox shapes, the authentication that gates them, and why a reply never arrived.
Nothing published here yet.
Numbers, phone menus, voicemail, and where the minutes go.
Nothing published here yet.
Carrier registration, opt-outs, and the gap between sent and delivered.
Nothing published here yet.