Instagram, as the platform actually behaves.
Everything here was verified against a live Instagram business account rather than paraphrased from the documentation. Where our observation contradicts what Meta or ManyChat documents, both are shown.
Everything in this section
What Instagram requires before you can automate comments Account type, the one setting everyone misses, and what you do not need — in plain terms, before you sign up for anything. Set up your first Instagram comment automation Connect your account, then describe what you want in a sentence. No flow builder, no dragging nodes. Comment trigger options: keywords, matching, and which posts Every option on an Instagram comment trigger, what it does, and which one you want — with worked examples of what matches. The Instagram comment-to-DM rules that actually bind What Meta's comment automation really allows, measured against a live business account — including one documented behaviour that did not hold. Why your Instagram comment automation stopped working The causes, ordered by how often they actually happen — starting with the account setting no tool can fix for you. What happens after the DM Comment automation delivers one message. The lead is in the conversation that follows — and most tools have nothing to hold it with.