Do I need a Facebook Page?

No. We connect to Instagram directly. Guidance published before mid-2024 often says you need a Facebook Page linked through Business Manager with a handover role assigned — that applies to an older way of connecting, and it is where a large share of Instagram automation support problems come from.

What kind of Instagram account do I need?

A Professional account — either Creator or Business up to 500,000 followers, Business above that. Switching is free, takes a minute, and keeps your posts and followers. The one real consequence is that a Professional account cannot be private.

It is set up but nothing happens when I comment. Why?

Almost always one setting: Settings and activity → Messages and story replies → Message controls → Connected tools → Allow access to messages. It has to be switched on by the account owner and no tool can do it for you. The second most common cause is testing twice from your own account on the same post, which is correctly deduplicated.

Can it send a sequence of messages after someone comments?

Only after they respond. Instagram allows one automatic DM per comment; everything after that depends on the person tapping or replying. Any tool offering a multi-message sequence off a comment is describing messages that only send if the recipient acts — which is why the first message is designed to earn that action.

Will it reply to comments I do not want it to?

You control the keyword, the match strictness, and a list of words that block a match entirely. You can also restrict it to one post rather than all of them. If two of your automations could both claim a comment, only one answers, and Octo tells you which when you save the second one.

What happens to the people who never reply?

They stay in the results as commenters who were sent a DM and did not engage, so you can see the drop-off rather than guess at it. Instagram gives you no way to message them again automatically, which is worth knowing before you plan around it.

They commented. Now what?

When someone comments a keyword on your post, Omni Octo replies publicly and sends them a DM. If they respond, it keeps going — delivering what you promised, capturing their email or phone number, and handing the conversation to an agent that can answer questions you never scripted.

Set this up What it costs

$49 a month for the platform, which includes 1,000 credits every cycle. The work draws on those, under a monthly budget you set.

Or just ask for it

The leads, without opening a dashboard.

Who commented, who tapped, and who left a way to reach them.

Gmailfrom:octo

OctoInstagram leads — this week — 9 tapped, 6 left an email or phone8:15am

Octo@jordan.mkt asked about pricing — Still inside the messaging windowThu

OctoBooking link clicks — After the tap: 7 · In the first DM: 0Wed

InboxInstagram leads — this week

Dme8:12 AM

Who came in from Instagram this week and left contact details?

OOcto8:15am

9 people tapped through; 6 left an email or a phone number, all saved to their contact. The other 3 are still inside the 24-hour window if you want to say something.

Octoonline

anyone from instagram still reachable?4:20 PM ✓✓

3 are — the window closes for the earliest one in about 5 hours.4:20 PM

ask them if they want a call this week4:21 PM ✓✓

Sent to all 3. I will tell you who answers.4:21 PM

Message➤

#omniocto4 members

DWDana9:05 AM

@Octo tag the instagram ones who left a phone number

OOctoAPP9:05 AM

On it 🔧(runningbulk_tag_contacts…)

Tagged 6 contacts “instagram-lead”. (edited)

✅ 2

MRMarcus9:11 AM

nice — are any of them repeat commenters?

Message #omniocto

Email octo@agent.omniocto.com · WhatsApp 1-MAN-ASK-OCTO · Slack #omniocto

What Instagram allows

One public reply. One DM. Then it is their move.

This is a platform rule, identical for every tool. Knowing it is what separates a funnel that works from one that looks like it works.

One public reply

Posted under the comment, where everyone reading can see the account is responsive. Write a few variations and they rotate, because identical replies under every comment read as automated to your audience and to Instagram alike.

One private DM

The only automatic message you get. Its job is not to deliver your offer — it is to earn a response, because until you have one there is nothing to follow up.

Their reply opens the door

A 24-hour messaging window opens when the person answers or taps. A link button does not count: they tap, the link opens, and you can no longer message them. Ask for the tap first and send the link after it.

Everything below is built around that budget rather than pretending it is larger.

Setting it up

Connect the account, then describe what you want

Connect Instagram

Authorise on Instagram directly. No Facebook Page to create, no Business Manager, no handover roles to assign — those belong to an older way of connecting.

Say what should happen

There is no canvas of nodes to wire together. You write a sentence and Octo builds the automation, asking about anything genuinely ambiguous.

When someone comments PEPTIDE on any post, reply publicly saying I sent them a DM, then DM them with a button. When they tap it, send my booking link and ask for their email.

Built. It fires on PEPTIDE across all posts, replies with one of three variations, and waits for the tap before sending the link. Want me to make it live?

Watch what it produces

Comments matched, DMs delivered, who tapped, which link they clicked, and which of them left contact details. Per person, not just totals.

The details that matter

Built for what actually happens in a comment thread

Matches how people really comment

Against PEPTIDE it catches "Peptide!", "peptide please" and "@you PEPTIDE 🙏" — punctuation, emoji and mentions are normalised away. It does not catch "peptides" unless you ask for it, and you can list words that block a match so BOOK never answers "how do I cancel my booking".

Four match modes

The link goes out after the tap, not before

A first DM whose only action is a link ends the conversation the moment it succeeds. The sequence asks for a tap, and everything you promised is delivered inside the window that tap opens. This is the mistake that catches almost everyone once.

Opens the 24h window

Contact details land on the contact

An email address or phone number in a reply is extracted and attached to the person, without asking them to fill in a form or leave Instagram. If they give one and not the other, the one they gave is saved.

Email and phone

Click counts you can trust

Instagram fetches your links itself to build preview cards, which inflates any naive count. Those fetches are excluded, and clicks are attributed per destination and per person — so you can see whether the booking link is working, not just that something was clicked.

Per destination, per person

Someone answers the next question

When the sequence ends the conversation is still live, and that is where the lead is. An AI agent with your knowledge base picks it up — answering what was never scripted, and declining what it should not answer, which is what a regulated practice needs.

Not a decision tree

Questions

The things people actually ask.

Do I need a Facebook Page?: No. We connect to Instagram directly. Guidance published before mid-2024 often says you need a Facebook Page linked through Business Manager with a handover role assigned — that applies to an older way of connecting, and it is where a large share of Instagram automation support problems come from.
What kind of Instagram account do I need?: A Professional account — either Creator or Business up to 500,000 followers, Business above that. Switching is free, takes a minute, and keeps your posts and followers. The one real consequence is that a Professional account cannot be private.
It is set up but nothing happens when I comment. Why?: Almost always one setting: Settings and activity → Messages and story replies → Message controls → Connected tools → Allow access to messages. It has to be switched on by the account owner and no tool can do it for you. The second most common cause is testing twice from your own account on the same post, which is correctly deduplicated.
Can it send a sequence of messages after someone comments?: Only after they respond. Instagram allows one automatic DM per comment; everything after that depends on the person tapping or replying. Any tool offering a multi-message sequence off a comment is describing messages that only send if the recipient acts — which is why the first message is designed to earn that action.
Will it reply to comments I do not want it to?: You control the keyword, the match strictness, and a list of words that block a match entirely. You can also restrict it to one post rather than all of them. If two of your automations could both claim a comment, only one answers, and Octo tells you which when you save the second one.
What happens to the people who never reply?: They stay in the results as commenters who were sent a DM and did not engage, so you can see the drop-off rather than guess at it. Instagram gives you no way to message them again automatically, which is worth knowing before you plan around it.

Keep reading

Related jobs you can hand over.

Start

Stop losing the people who already raised their hand

Set this up See pricing

$49 a month for the platform, which includes 1,000 credits every cycle. The work draws on those, under a monthly budget you set.