Instagram & social
They commented. Now what?
Someone comments on your post and the automation answers publicly, then opens a private conversation with them. Instagram allows exactly one public reply and one private DM per comment, so the capabilities here are built around earning a response inside that budget — and around what happens once you have one.
Or just ask for it
You don’t have to open the automations screen.
Build it, check it, and change it from wherever you already are.
InboxPEPTIDE automation is live
When someone comments PEPTIDE on any post, reply publicly and DM them the guide after they tap.
Built and live. Fires on PEPTIDE across all posts, with three public replies that rotate. The guide sends after the tap rather than in the first DM — a link button would not open the messaging window.
add BOOK as a keyword on the clinic post, but not if they say cancel
On it 🔧(runningupdate_comment_automation…)
Added BOOK, excluded “cancel”. (edited)
✅ 2@Octo which link are people actually clicking?
Email octo@agent.omniocto.com · WhatsApp 1-MAN-ASK-OCTO · Slack #omniocto
- Comment to DM
- A matching comment gets a public reply under the post and a private DM to the person who wrote it. Both are sent within the single reply Instagram permits per comment, and the public reply rotates between variations you write so the account is not posting identical text under every comment.
- Keyword triggers, scoped to the posts you choose
- Fire on a keyword, on a list of keywords, or on any comment at all. Matching handles how people actually comment — punctuation, emoji, a mention of your handle, a "please" on the end — and can be tightened to an exact phrase or loosened to catch plurals and typos. Scope it to one post, to every post, or to the next post you publish.
- Words that prevent a match
- List words that stop an automation firing even when the keyword is present, so a keyword like BOOK does not answer "how do I cancel my booking". Exclusions are checked after the keyword and always win.
- Follow-up after they respond
- Instagram opens a messaging window only when the person answers, so the first DM asks for a tap rather than delivering a link. Everything after the tap — the payload, a follow-up, a nudge for people who did not open it — runs inside the window their response opened.
- Email and phone capture
- When someone replies with an email address or a phone number, it is pulled out of the message and attached to their contact record. A partial answer still saves what was given rather than discarding the whole reply.
- Click tracking that excludes the platform
- Links sent in a DM are tracked per recipient, so you can see which destination earned the click rather than a single total. Instagram fetches links itself to build preview cards; those fetches are excluded, which is the difference between a click count and a traffic count.
- Tagging the ones worth following up
- A conversation can be labelled automatically once the person engages, so a warm lead is findable later instead of sitting among every other DM the account receives.
- Hiding comments you do not want under your post
- Comments matching rules you set are hidden from the post automatically. Useful on content that attracts spam or promotional replies, and it runs on the same comment stream the automations read.
- An agent that keeps answering
- When the automated sequence ends, the conversation hands to an AI agent with your knowledge base and your boundaries, so a question that was never scripted still gets a competent answer. It can be instructed to explain generally and decline specifics — which is what regulated practices need.
What this powers